Why are owls so popular this year?

[mousemom]

I've noticed a lot of owls on kids stuff - clothes, bags, blankets, etc., and even on some women's clothes. I'm not always up on popular culture, so I'm wondering if there's a reason it's so popular this season? Kid's movie, popular character or something? Or is it just a random decision on the part of the retail industry to start a new trend?

[JBaxter]

there is some movie coming out

[alien_host]

There is a movie coming out....Legend of the Guardians.

[liamsmom]

They've been gaining in popularity for the past few years too. Maybe a trickle down effect from Harry Potter? My DS' baby swing had owls on it.

[citymama]

Owls are everywhere! I agree that it's been happening over a few years, and almost always in the Fall. Halloween/winter thing perhaps. Must be something aboutthe symmetry of an owl's face and what you can do with that. My fave of the bazillion owl clothes this season is the H&M owl dress - too cute!

[niccig]

There is a movie coming out....Legend of the Guardians.

Just a FYI on this. DH worked on this movie and he said he would not take DS to see it. DS is 6 yo in a few months. DH thinks it's too dark for DS. He thought it should be more for 8-10 year olds.

[KpbS]

Just a FYI on this. DH worked on this movie and he said he would not take DS to see it. DS is 6 yo in a few months. DH thinks it's too dark for DS. He thought it should be more for 8-10 year olds.

I really appreciate the heads up about this. It's frustrating to me that so many "kid" movies these days are dark and inappropriate for the targeted (marketed) age group. DS1 is very sensitive and we have only ever done a couple of movies (at home) but in theory.....

[egoldber]

Well it's a PG movie based on a popular series of books targeted at kids in grades 4-6. So I don't think it is inappropriate.

But OTOH, I don't really know if it is being marketed to younger kids.

[luckytwenty]

I noticed the owls and birds and thought it might have to do with Twitter (the birds, anyway.) Seems like every few years there's a trend that's pervasive in kids' home design and clothes. When my daughter was a baby, it was all about cute edible things: cupcakes, ice cream, candy. Kind of glad to see that the new trend is about a "smart" animal instead of food!!

[niccig]

Well it's a PG movie based on a popular series of books targeted at kids in grades 4-6. So I don't think it is inappropriate.

But OTOH, I don't really know if it is being marketed to younger kids.

I think grade 4-6 is probably spot on. The problem is that so far the marketing isn't showing the darker parts of the story line. And there are dark parts. DH described it as Lord of the Rings but owls.

And as for who their market it towards - it depends on what audience they not being well received in. Eg. if it's not tracking well with mothers, they'll make TV spots that are more appealing to that audience. If it's not tracking well with boys, then they'll make something else. They actually make several TV spots with each being different to target a different audience.

We check all the movies we take DS to, as we know that what we're seeing in the marketing campaign is not the full story. Often we know someone who worked on a movie, so we can ask them, or we wait unitl it's out and check reviews. DS is pretty good in movies, but he can find dark parts too scary.