Great deal! I've used Label Daddy for a couple years now, and they've far and away been the most durable. We include ds's name and our phone number (and customer service is always really good about telling us what will fit and what won't and offering suggestions).
We also just got a set for dh's mom, who's in a nursing home. The nurses there love them.
Plan on extra small labels for clothing labels. We use a lot of the extra small and small, and the medium for water bottles and things like that.
There are some really retro-looking ones through the Toy Story line that are so darn cute (not standard cartoons).