I have mixed feelings on this one. Typically, I would say savvy business woman, however, the Trumps are already in many conservatives' bad graces for their constant marketing of their businesses during political events, so I think she shouldn't have sent out the tweet. For example, when Trump was supposed to be campaigning he was at his golf resort in Scotland and was openly marketing it and promoting it when he was talking to the press about his campaign. He was also sending out tweets about his world class golf resorts when he was already the GOP's presumptive nominee.