Baby Furniture/Linens Survey

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Survey for Baby Market


1. Where would you go to buy baby decorative products for your children?

2. Do current retailers offer good products that match your tastes?
YES NO
3. What decorative motifs would you like to see for a baby?

4. What decorative motifs would you like to see for children ages 3 to 10?

5. Would you rather buy baby decoration items through the Internet/catalogue or you deem important going into a store and seeing the product?

6. What are the problems you have encountered with current retailers (Please circle all that applies):
Location Line completeness Service

Selection/ Variety Warranty Merchandise return policies

7. Would you rather buy in a store that can also provide you with décor suggestions?
YES NO
8. Would you rather buy in a store that can also provide you with installation of furniture, wallpaper, etc?
YES NO
a. If no, what would you like to see?


9. How many days/months in advance do you decorate your newborn room?

More than 9 months 7-9 months 4-7 months 0-4 months

10. How often do you renovate your baby’s/children décor?
Every year Every two years Every four years
Every 6 years Never

11. Do you have a precise budget allocated at this investment?
YES NO
a. If yes, how much would you expect to spend in the first year for decoration purposes?

12. Would you pay a premium price for a unique style for your baby’s room, or would you just go for the standard retail lines that already exist in the market?
unique style standard retail lines

13. In order to have your décor customized for all your needs, how long would you wait to have your product available?
No more than a month 2-3 months
4-6 months more than 6 months

14. What other lines (i.e. baby spa line) would you be interested in seeing in a baby décor store?

15. How many miles would you drive to a baby décor retailer?
Less than 10 miles 10-20 miles
20-40 miles more than 40 miles

16. Who influences your purchasing decision?
Mother Husband Sisters Friends Other


17. Demographic Information (optional)
a. Age

b. Race

c. Number of children

d. City/State where you live