Boden's most recent catalog

[essnce629]

Does anyone get the Boden catalogs? This is the most recent one and they really upped their diversity game. So much so that I honestly think I'm going to contact the company and thank them. They even have black people in it with afros and braids, which is never seen, usually just light skinned mixed people with beautiful long ringlets. I've spent my entire lifetime never seeing people that look like me in magazines, TV, etc and it's so nice to see a company trying to include everyone!
https://uploads.tapatalk-cdn.com/20211112/b6bb7e70ae33d9fe6f9ea8a8c8a7e1cf.jpghttps://uploads.tapatalk-cdn.com/20211112/8c8e3c491e2cac357a8ae5660f072edf.jpghttps://uploads.tapatalk-cdn.com/20211112/40441dc6f58c8f95a3c617e79d752af7.jpghttps://uploads.tapatalk-cdn.com/20211112/dbbe5d301fa3742af7dfd72c37a393ed.jpghttps://uploads.tapatalk-cdn.com/20211112/cc3a72bdfad3e2ea1d2e78f5f79b52e7.jpghttps://uploads.tapatalk-cdn.com/20211112/02109b109985b362a36d4953a5c6f9c2.jpg

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[WatchingThemGrow]

That’s so cool! Thank you for pointing it out! (Did you buy anything? I would love to have some fresh Boden!)


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[essnce629]

That’s so cool! Thank you for pointing it out! (Did you buy anything? I would love to have some fresh Boden!)


Sent from my iPhone using TapatalkNot yet, but I'm totally going to in order to show my appreciation! I have several of their tees, shorts, and dresses already.

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[Globetrotter]

Very nice! I also love when there is more than one token minority in a layout :)

[PunkyBoo]

I noticed that too! It's awesome!

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[essnce629]

Very nice! I also love when there is more than one token minority in a layout :)Oh yes, that's usually the norm, so seeing so many black people in one shot was like mind blowing! [emoji5]

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[hellokitty]

I wonder if they had gotten feedback. I commented to MZ Wallace that as a POC it was very noticeable that their models were all white and they should be aware that not all of their customers are white. I've noticed that they have since then diversified their models.

[carolinamama]

Right before I popped over here, I was coincidentally scrolling through their website looking at clothes for me. I even noticed it seemed to have more diversity in models than any other site I've seen recently.

[georgiegirl]

That’s awesome! Glad to know companies are finally being more inclusive in their advertising materials/catalogues.

[carolinacool]

I say this as a black woman who still relaxes my hair :sulkoff: but yaaaaassss to the braids and the afro! Latia, you are so right. The majority of black models seem to have type 3B hair with ringlets or loose curls. And it’s crazy because braids and locs are especially popular right now.

In a thread earlier in the week about buying better clothes, a couple people mentioned Boden. I was happy to see that most of their items seem to come in a size 18-20. I’m definitely going to spend a few coins with them now.

[bisous]

Yay! I'm glad for the representation. Honestly, that's just a really beautiful catalogue.

[♥ms.pacman♥]

wow, i hadn't seen it. that is awesome!!
i have noticed that Athleta has become more inclusive as well in recent years - not just racial diversity but including women of different sizes, and AGES (most noticeable for me). A start change when basically all models were in 20-something skinny white women.

i agree representation is so important. as a Latina growing up in the midwest, i never saw anybody look like me in catalogues, EVER. i don't think many people realize the effect of that.

[gatorsmom]

I love Boden. I wish more of their clothes fit my curvy body better because I often drool at their catalogs.

Honestly, I’ve noticed in the last few years that so many companies have upped their game as far as representing lots of different body shapes, colors and races. I love seeing plus sizes too. It really helps imagining how something is going to look on me when I can see it on different body shapes. After growing up in the 80’s and being over-exposed to the Super model, stick thin shapes, and watching all the damaging, unhealthy diets people would embark on to get that shape, ITS ABOUT TIME clothing manufacturers represented and celebrated real body sizes, shapes and colors.

[citymama]

I love it. And I have to say their models of color are the ones who usually sell me on an item because I can see how they would look on brown or dark skin