Say I Do in Caldwell, NJ is great

Not a bride - I am in the mom category, but I can't say enough nice things about this store. It's tiny and her selection is a bit small, but the owner is an absolute doll.

All tags are in all gowns. Lots of Alfred Sung among others, but there's no ripping going there.

Completely honest - no gray market, no bs. She helped some of the brides who were burnt by Roma going out in Clifton, and she did so even when it meant referring someone to a competitor.

She's honest about alterations. She even does alterations on dresses brought in from outside.

She has a huge rack of clearance dresses, all extremely reasonably priced.

I looked her up on Yelp before I stopped in and the reviews were great, and now I know why. I got the most gorgeous green gown on the clearance rack, and I'm in love. :)