Website for College Funding

I'm hoping someone can help me with a problem. Recently, I saw a website in one of the baby magazines that had something to do with companies (like toys r us and other baby/kid related) contributing to a child's college fund. When you made purchases from stores and/or bought certain brands, the companies deposited money into the account... Does this sound familiar? I'm going nuts trying to find the web address... I saw the address in a magazine within at least the last three months and I'm sure I was trying to do way to many things at once and didn't tear the page out promptly and now I can't find it! Does such a website sound familiar? Many Thanks!