My very picky DD will eat the Hodgson's Mill one, but she likes whole wheat pasta in general. But honestly I don't think its really that much healthier. Pre-packaged is pre-packaged.
I would be very careful about using the hiding food tricks if you have a picky eater or a kid with food sensory issues. If I do something like that with my DD it will typically "ruin" a food for her so that she will never, ever eat it again. BTDT with yogurt. It used to be a staple until I tried to add some pureed fruit. That was over a year ago and she still won't eat yogurt anymore.
Beth, mom to older DD (8/01) and younger DD (10/06) and always missing Leah (4/22 - 5/1/05)