DD wears primarily Gap, for the quality, fit and price. She is tall and relatively lean, so it is a great fit for her. As a PP mentioned, there are really good buys to be had if you get the Gap CC and earn points to get rewards certificates and also if you shop their sales. DD has a bunch of the 2 for $20 playwear from last fall that is still in great shape, even though it doesn't fit any longer.
I like the look of some Naartjie (thanks to the mamas on here), so she usually has 2-3 outfits from Naartjie for fall/winter and 2-3 for spring/summer. She also has a smattering of Gymboree, bought on sale/with gymbucks; Target Cherokee/Circo; and Carters. We still love our Carters footie fleece pjs.
Jen, mom to my silly monkey, 10/06