I bought a brand new Ford last summer using "online quotes," which for me meant email communication with the dealers. They all have "internet salespeople," some of whom are regular sales people designated to do this and some are 100% internet salespeople. The 100% internet people were a tad faster at emailing, but both types were very good, in my experience, and I talked to a lot of dealers.
I used the edmunds pricing info, but the Consumer Reports info. (costs $30 or so) was much more helpful. It broke down the dealer prices for each feature, so you could tally up exactly your features to know what to pay. It also listed any dealer rebates and holdbacks, which are profit for the dealership, profit they can cut into to make a better deal for you.
I also noticed that when you go to all the autotrader, edmunds, caranddriver, etc. websites and click on something to find a local dealer, it will automatically notify the internet salesperson at that dealership, so the dealers will come emailing you even if you didn't exactly intend that. It irritated me a few times.
The salespeople were very prompt at emailing, not pushy, and in general easy to work with. There was a little sales pressure and desire to follow up on the phone or in person, but no more than needed to do their job. Check the dealer website too, because some have coupons there. I missed a $100 coupon that way.
I was happy with the process, but I think I got only an average deal. We wanted a very specific set of features that was hard to find, and nobody was offering better than an average deal, so I think I did the best I could. I also made some errors of my own - the missed $100 coupon was due to my disorganization, and I misread the feature list when the salesperson faxed me the sticker and we ended up doing without a feature we really wanted.
Everyone will tell you about their fantastic deals. I will tell you I got only an ok deal, found the process pretty easy, and learned a lot along the way. It could be worse.
ETA: You might double check if used or new is better. We were happy with a secondhand car, but our model had only been out for 2 years, I think, and we had some specific features in find, so we felt it might have been hard to find our desired model plus the price would have been high enough that we still would have had to take out a loan. Ford was offering 0% financing at the time, so we could get a new car interest free or a slightly cheaper used car and pay interest on a car loan. It worked out better for us to get a brand new car. Many car makers are offering deals now, you might look into whether new is a better deal. If you do that, be warned that many dealers will assume you want to get a rebate on the car rather than 0% financing (because they make more money that way and/or many customers don't have the necessary credit rating to get the 0% financing). So make sure any quoted price doens't assume you are taking the rebate.
Last edited by american_mama; 01-12-2009 at 12:30 AM.
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