I'm about 30 weeks and my breasts will not stop itching. It started around 12 weeks and no lotion, hydrocortisone, etc. makes a difference. I don't recall it being so horrible last time. The midwife said they're just growing and getting ready for BFing. I'm sure she's right, and they're definitely fuller than usual. She suggested using hydrocortisone for some relief, but I'm reluctant to do that - Doesn't it cause thinning of the skin? That can't be good long-term if I'm going to BF. If I can get them cooled off, it's not so bad, but I can't recline topless in front of a fan all day. (If only!) Anyone else dealing with this? Is it worse after the first baby if you've breast fed for any length of time? I know I need to stop scratching because DD (2) told me so.