We always seem to have 1 gift that gets the big reaction from the kid. In the past, it's been something high on a wish list, or just a physically large item and there is big excitement. These have been things like Quadrilla (wished for), an easel (put together, so large), etc.
This year, DD will get something American Girl and she'll be thrilled. DS2 will get an Imaginext Batcave and be thrilled. I have no ideas for DS1. He has very little wish list - board games and DS games. I know he'll be excited, but there isn't anything that seems like it's a big thrill type of gift.
I don't know if I should be working on finding something for him, or if we're just past that stage now. Do you end up with the exciting gifts for the kids, and do you when they're a bit older (he's 7.5)?