My Kroger is remodeling their kitchen section, so YMMV, but mine has heavily discounted small appliances including the Nutribullet for $49.99 and the Nutribullet 900 for $59.99. I bought the regular Nutribullet last year @ Costco with a coupon for $7x.xx and we've used it almost daily for 11 months. It's still going strong, but I imagine it will fail at some point, so I picked up the 900.