It is supposed to be for new members only, which seems to include people who have been sharing it (not as the primary member) as it would allow me to purchase for $67 but the start date is immediate. There is no discounted gift option. I had DH purchase so I can still use the last month of my shared membership and then he will share with me. I'm guessing amazon disabled the discount for gifts because of the 500+ posts on slickdeals telling you this was the way to game the system and buy multiple years at the discount price for existing members.