So true. I have a rising 8th grade girl and have never seen anyone with a Vera Bradley bag here. Nike, UA, Jansport with the sportier kids, Herschel and a few other brands for the semi or not sporty. DD has a DaKine bag (originally meant to hold her laptop but the school insists they use a separate bag) and we have been happy with the quality... there are a number of other girls with Dakine bags as well.