We just adopted a rescue and she came microchipped with a Fetch ID chip. I went to update our contact info on it and there's a $20/annual fee. Is this normal for chips? A one time fee doesn't surprise me but $200+ over the course of a pet's life seems steep. I found a press release from 2014 advertising fetch ID as a $10 one time fee so it seems something has changed since then. Is this just what it costs to chip a pet or...? Thanks!