For the last three days I have gotten a text, an email and a phone call from my gynecologist office reminding me that it’s time to schedule an appointment. However, they all come at 5:01 PM. When the office has just closed! So of course, the next morning it’s completely off my mind because I’m doing 1 million other things, until I get a trio of notifications after the office is closed. What sense does this make? If you really want people to make a timely appointment, send the reminders during office hours when people can easily pick up the phone and call you right back.

Frustrating!